SEO report of shopscience.com.au

ShopScience

www.shopscience.com.au/

ShopScience works with retailers and brands to leverage shopper insights to increase sales and profits.

   

 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Try to make your site load faster.

 SEO

URL

Domain : www.shopscience.com.au/

Character length : 23

Title
ShopScience
Description
ShopScience works with retailers and brands to leverage shopper insights to increase sales and profits.
Keywords (meta keywords)
retail, consultancy, store concepts, attractiveness, retail competition, category management, paco Underhill, science of shopping, why we buy, call of the mall, customer experience, customer service,

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shopscience.com.au/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-includes/


 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
ShopScience

Character length : 11

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
003100
Heading structure in the source code
  • <H4> Change this text from admin - appearance - Plastic options
  • <H3> Welcome to ShopScience
  • <H3> Instant Expert
  • <H3> What's Happening
Word cloud
  • shopscience5
  • store4
  • instant3
  • https3
  • expert3
  • brands2
  • view2
  • donuts2
  • shopper2
  • customer2
  • experience2
  • design2
  • home2
  • selection2
  • latest2
  • dunkin2
  • shopping2
  • products2
  • performance2
  • status2
  • order2
  • digital2
  • approach2
  • improve2
  • investment2
  • options2
  • top2
  • services2
  • priority2
  • cart2
Keyword matrix
wordtitledescriptionsheading
shopscience
store
instant
https
expert
brands
Two Word cloud
  • instant expert3
  • status contact2
  • home about2
  • digital investment2
  • products shopping2
  • services our2
Three Word cloud
  • dunkin donuts view2
  • home about us our2
  • improve store performance2
  • investment as top priority2
  • our approach store2
  • cart order status2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1013px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
7,380 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/jquery/jquery-1.4.2.min.js
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/superfish/superfish.js
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/fonts/cufon-yui.js
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/fonts/Fontin_Sans_CR_400.font.js
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/sliders/coin-slider/coin-slider.js
  • http://www.shopscience.com.au/wp-includes/js/jquery/jquery.js?ver=1.7.1
  • http://www.shopscience.com.au/wp-content/plugins/marketpress/marketpress-includes/js/ajax-cart.js?ver=2.7
  • http://www.shopscience.com.au/wp-content/plugins/content-slide/js/coin-slider.js?ver=3.3.1
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.shopscience.com.au/wp-content/themes/plastic/style.css
  • http://www.shopscience.com.au/wp-content/themes/plastic/css/light.css
  • http://www.shopscience.com.au/wp-content/themes/plastic/css/bg_blue_cold.css
  • http://www.shopscience.com.au/wp-content/themes/plastic/js/sliders/coin-slider/coin-slider-styles.css
  • http://www.shopscience.com.au/wp-content/plugins/marketpress/marketpress-includes/themes/modern.css?ver=2.7
  • http://www.shopscience.com.au/wp-content/plugins/marketpress-grid/grid.css?ver=3.3.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 20 different links.
Internal links: 12
External links: 8

External links:

Link text (anchor) Link strength
http://www.trinityp3.com/agency-register/
https://t.co/QpuWK3Pq4M
10:58:35 AM May 11, 2017
https://t.co/YjaZCr6OoO
05:26:14 PM May 09, 2017
https://t.co/XELNRR350Q
05:24:56 PM May 09, 2017
@shopscience

Internal links:

Link text (anchor) Link strength
Home
About Us
Our Services
Our Approach
Store
Products
Shopping Cart
Order Status
Contact
http://www.shopscience.com.au/about
Check out a sample page and purchase options
http://www.shopscience.com.au/store

 Website security

IP
118.127.46.73
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H4 : Change this text from admin - appearance - Plastic options, ( 582px from top )
  • H3 : Welcome to ShopScience, ( 615px from top )
  • H3 : Instant Expert, ( 615px from top )
  • H3 : What's Happening, ( 615px from top )

 Typos

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